Deferred deep linking only delivers value if you can measure it. Without analytics, you cannot tell whether your deferred links are working, which campaigns drive the most installs, or where users drop off in the funnel. You need to track every stage: from the initial link click through the app install, the deferred match, and the post-install user behavior.<\/p>\n\n\n\n
This guide covers which metrics to track, how to instrument each stage of the deferred linking funnel, and how to connect deferred link data to your broader analytics. For the matching methods, see deferred linking accuracy<\/a>. For conversion benchmarks, see deferred linking conversion rates<\/a>.<\/p>\n\n\n\n Track these at each stage of the deferred linking funnel:<\/p>\n\n\n\n 1. Click Volume and Click-Through Rate (CTR)<\/strong><\/p>\n\n\n\n 2. Click-to-Install Rate<\/strong><\/p>\n\n\n\n 3. Match Rate<\/strong><\/p>\n\n\n\n 4. Content Landing Rate<\/strong><\/p>\n\n\n\n 5. Post-Install Engagement<\/strong><\/p>\n\n\n\n 6. Campaign Attribution<\/strong><\/p>\n\n\n\n 7. Referral Attribution<\/strong><\/p>\n\n\n\n When a user clicks a deferred link, log the click with context:<\/p>\n\n\n\n On Android, the Play Install Referrer API<\/a> provides the referrer string. Log it on first open:<\/p>\n\n\n\n On iOS, log the match result from whatever method succeeded:<\/p>\n\n\n\n Log whether the deferred link resolved successfully:<\/p>\n\n\n\n Track latency because slow resolution degrades UX. If resolution consistently takes more than 2-3 seconds, investigate the matching endpoint's performance.<\/p>\n\n\n\n Log when the user reaches the deferred link destination:<\/p>\n\n\n\n Tag all post-install events with the deferred link context so you can compare behavior between deferred link users and organic installs:<\/p>\n\n\n\n Visualize the deferred linking funnel:<\/p>\n\n\n\n Show this funnel by:<\/p>\n\n\n\n Track match rates over time, segmented by method:<\/p>\n\n\n\n A declining match rate may indicate:<\/p>\n\n\n\n For each campaign, show:<\/p>\n\n\n\n For privacy-conscious implementations, forward events server-side rather than from the client:<\/p>\n\n\n\n This keeps device fingerprint data on your matching server and only sends anonymized match metadata to your analytics platform.<\/p>\n\n\n\n Compare cohorts:<\/p>\n\n\n\n Compare: retention (Day 1, 7, 30), conversion rate, revenue per user, engagement metrics.<\/p>\n\n\n\n Look at the content landing rate by campaign. Campaigns with high-intent content (specific product links, referral rewards) benefit more than generic brand campaigns.<\/p>\n\n\n\n Plot match rate over time. If it drops:<\/p>\n\n\n\n Tolinku's analytics dashboard<\/a> provides built-in tracking for every stage of the deferred linking funnel. Click events, match results, and post-install attribution are tracked automatically when you use the Tolinku SDK<\/a>. No additional instrumentation is needed for the core funnel metrics.<\/p>\n\n\n\n For custom analytics integrations, Tolinku supports webhook events<\/a> that forward match and attribution data to your analytics platform in real time.<\/p>\n\n\n\n For conversion benchmarks, see deferred linking conversion rates<\/a>. For the full deferred linking setup, see how deferred deep linking works<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Track and measure deferred deep link performance. Set up analytics for install attribution, match rates, conversion funnels, and ROI calculation.<\/p>\n","protected":false},"author":2,"featured_media":1333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Measuring Deferred Deep Link Performance","rank_math_description":"Track and measure deferred deep link performance. Set up analytics for install attribution, match rates, and conversion funnels.","rank_math_focus_keyword":"deferred deep linking analytics","rank_math_canonical_url":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_facebook_image":"https:\/\/tolinku.com\/blog\/wp-content\/uploads\/2026\/03\/og-deferred-deep-linking-analytics.png","rank_math_facebook_image_id":"","rank_math_twitter_title":"","rank_math_twitter_description":"","rank_math_twitter_image":"https:\/\/tolinku.com\/blog\/wp-content\/uploads\/2026\/03\/og-deferred-deep-linking-analytics.png","footnotes":""},"categories":[11],"tags":[37,28,39,20,21,134,144,69],"class_list":["post-1334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deep-linking","tag-analytics","tag-attribution","tag-conversion","tag-deep-linking","tag-deferred-deep-linking","tag-measurement","tag-metrics","tag-mobile-development"],"_links":{"self":[{"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/posts\/1334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/comments?post=1334"}],"version-history":[{"count":3,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/posts\/1334\/revisions"}],"predecessor-version":[{"id":2588,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/posts\/1334\/revisions\/2588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/media\/1333"}],"wp:attachment":[{"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/media?parent=1334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/categories?post=1334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/tags?post=1334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Key Metrics<\/h2>\n\n\n\n
Funnel Metrics<\/h3>\n\n\n\n
\n
\n
\n
\n
\n
Attribution Metrics<\/h3>\n\n\n\n
\n
\n
Instrumenting Each Stage<\/h2>\n\n\n\n
Stage 1: Click Tracking<\/h3>\n\n\n\n
\/\/ Click tracking on your landing page \/ redirect service\nfunction logClick(linkData) {\n analytics.track('deferred_link_click', {\n linkId: linkData.id,\n destination: linkData.destination,\n campaign: linkData.campaign,\n source: linkData.source,\n medium: linkData.medium,\n platform: detectPlatform(), \/\/ ios, android, web\n timestamp: new Date().toISOString(),\n userAgent: navigator.userAgent,\n referrer: document.referrer,\n });\n}\n<\/code><\/pre>\n\n\n\nStage 2: Install Attribution<\/h3>\n\n\n\n
fun logInstallAttribution(referrer: String?, matchMethod: String) {\n analytics.track("app_install_attributed", mapOf(\n "matchMethod" to matchMethod, \/\/ "install_referrer", "clipboard", "fingerprint"\n "referrer" to referrer,\n "platform" to "android",\n "timestamp" to System.currentTimeMillis(),\n "appVersion" to BuildConfig.VERSION_NAME,\n ))\n}\n<\/code><\/pre>\n\n\n\nfunc logInstallAttribution(matchResult: DeferredLinkResult?) {\n var properties: [String: Any] = [\n "platform": "ios",\n "timestamp": Date().timeIntervalSince1970,\n "appVersion": Bundle.main.infoDictionary?["CFBundleShortVersionString"] ?? "",\n ]\n\n if let result = matchResult {\n properties["matchMethod"] = result.method \/\/ "clipboard", "fingerprint"\n properties["destination"] = result.destination\n properties["confidence"] = result.confidence\n properties["campaign"] = result.campaign\n } else {\n properties["matchMethod"] = "none"\n }\n\n Analytics.shared.track("app_install_attributed", properties: properties)\n}\n<\/code><\/pre>\n\n\n\nStage 3: Match Resolution<\/h3>\n\n\n\n
fun logMatchResolution(\n success: Boolean,\n method: String?,\n confidence: Double?,\n destination: String?,\n latencyMs: Long\n) {\n analytics.track("deferred_link_resolved", mapOf(\n "success" to success,\n "method" to (method ?: "none"),\n "confidence" to (confidence ?: 0.0),\n "destination" to (destination ?: ""),\n "latencyMs" to latencyMs,\n ))\n}\n<\/code><\/pre>\n\n\n\nStage 4: Content Landing<\/h3>\n\n\n\n
func logContentLanding(destination: String, wasDeferred: Bool, campaign: String?) {\n Analytics.shared.track("content_landed", properties: [\n "destination": destination,\n "wasDeferred": wasDeferred,\n "campaign": campaign ?? "",\n "timeSinceInstall": timeSinceFirstOpen(),\n ])\n}\n<\/code><\/pre>\n\n\n\nStage 5: Post-Install Behavior<\/h3>\n\n\n\n
\/\/ On every analytics event, include the acquisition source\nfun enrichEvent(event: AnalyticsEvent): AnalyticsEvent {\n val acquisitionSource = getUserAcquisitionSource() \/\/ Stored from match resolution\n event.properties["acquisitionSource"] = acquisitionSource.source\n event.properties["acquisitionCampaign"] = acquisitionSource.campaign\n event.properties["acquisitionMethod"] = acquisitionSource.matchMethod\n return event\n}\n<\/code><\/pre>\n\n\n\nBuilding Dashboards<\/h2>\n\n\n\n
Funnel Dashboard<\/h3>\n\n\n\n
Clicks: 10,000\n \u2514\u2192 Installs: 1,200 (12% click-to-install)\n \u2514\u2192 Matched: 960 (80% match rate)\n \u2514\u2192 Content Landed: 912 (95% landing rate)\n \u2514\u2192 Converted: 137 (15% conversion rate)\n<\/code><\/pre>\n\n\n\n\n
Match Rate Dashboard<\/h3>\n\n\n\n
Overall match rate: 78%\n Install Referrer (Android): 97%\n Clipboard (iOS): 62%\n Fingerprint: 54%\n No match: 22%\n<\/code><\/pre>\n\n\n\n\n
Campaign Performance Dashboard<\/h3>\n\n\n\n
\n
Connecting to Analytics Platforms<\/h2>\n\n\n\n
Firebase Analytics \/ Google Analytics<\/h3>\n\n\n\n
\/\/ Log deferred link match as a Firebase event\nFirebaseAnalytics.getInstance(context).logEvent("deferred_link_match", Bundle().apply {\n putString("method", matchMethod)\n putString("destination", destination)\n putString("campaign", campaign)\n putDouble("confidence", confidence)\n})\n\n\/\/ Set user property for cohort analysis\nFirebaseAnalytics.getInstance(context).setUserProperty("acquisition_source", source)\n<\/code><\/pre>\n\n\n\nAmplitude \/ Mixpanel<\/h3>\n\n\n\n
\/\/ Amplitude\nAmplitude.instance().logEvent("deferred_link_matched", withEventProperties: [\n "method": matchMethod,\n "destination": destination,\n "campaign": campaign,\n])\nAmplitude.instance().setUserProperties(["acquisition_source": source])\n\n\/\/ Mixpanel\nMixpanel.mainInstance().track(event: "deferred_link_matched", properties: [\n "method": matchMethod,\n "destination": destination,\n "campaign": campaign,\n])\nMixpanel.mainInstance().people.set(properties: ["$acquisition_source": source])\n<\/code><\/pre>\n\n\n\nServer-Side Event Forwarding<\/h3>\n\n\n\n
\/\/ Server-side: forward match event to analytics\nasync function forwardMatchEvent(matchResult, userId) {\n await analyticsClient.track({\n userId: userId,\n event: 'deferred_link_matched',\n properties: {\n method: matchResult.method,\n destination: matchResult.destination,\n campaign: matchResult.campaign,\n confidence: matchResult.confidence,\n },\n });\n}\n<\/code><\/pre>\n\n\n\nCommon Analysis Questions<\/h2>\n\n\n\n
"Are deferred links actually helping?"<\/h3>\n\n\n\n
\n
"Which campaigns benefit most from deferred linking?"<\/h3>\n\n\n\n
"Is our match rate declining?"<\/h3>\n\n\n\n
\n
Tolinku Analytics<\/h2>\n\n\n\n