Your website traffic peaks at different times depending on the campaign:<\/p>\n\n\n\n If the same banner runs indefinitely, users stop noticing it. Scheduled rotation keeps the messaging fresh:<\/p>\n\n\n\n Without scheduling, someone has to remember to enable the banner at the right time and disable it when the campaign ends. Scheduling automates this, reducing the risk of stale banners and last-minute scrambles.<\/p>\n\n\n\n The simplest pattern. The banner appears on a specific date and disappears on another:<\/p>\n\n\n\n Use cases: seasonal sales, limited-time promotions, event tie-ins.<\/p>\n\n\n\n The banner appears at specific times on a recurring basis:<\/p>\n\n\n\n Use cases: daily promotions (lunch specials, happy hours), weekend-only banners, weekday commuter offers.<\/p>\n\n\n\n Show a countdown banner before a product launch, then switch to the launch banner:<\/p>\n\n\n\n Run different banners for different time periods to test messaging:<\/p>\n\n\n\n Compare click-through rates and install rates between the time periods.<\/p>\n\n\n\n The banner script checks the current time against the schedule before rendering:<\/p>\n\n\n\n Pros:<\/strong> No server calls needed. Works with static configuration.\nCons:<\/strong> Clock-dependent (user's device clock may be wrong). Configuration changes require a code deploy.<\/p>\n\n\n\n The server decides which banner to serve based on the current time:<\/p>\n\n\n\n Pros:<\/strong> Centralized control. No code deploy needed to change schedules. Server clock is authoritative.\nCons:<\/strong> Requires an API call on each page load (mitigated with caching).<\/p>\n\n\n\n Most smart banner platforms provide a UI for scheduling:<\/p>\n\n\n\n This is the approach used by Tolinku's smart banners<\/a>. No code changes needed for scheduling; everything is configured in the dashboard.<\/p>\n\n\n\n When you send a promotional email, schedule the smart banner to go live at the same time. The email drives traffic to your website; the banner converts that traffic to app installs:<\/p>\n\n\n\n If you are running paid ads that drive traffic to your website (not directly to the app store), the smart banner captures users who are already on your site:<\/p>\n\n\n\n The ad drives the traffic; the banner converts it to app installs with deferred deep linking.<\/p>\n\n\n\n For campaigns with multiple phases:<\/p>\n\n\n\n Each phase has a different banner with different messaging, all scheduled in advance.<\/p>\n\n\n\n Scheduling across timezones requires care:<\/p>\n\n\n\n Tolinku's smart banners<\/a> support scheduling through the dashboard. Set start and end dates for each banner, configure targeting rules, and the banner appears and disappears automatically. No code changes needed.<\/p>\n\n\n\n For banner display behavior, see banner dismiss behavior<\/a>. For the complete smart banners setup, see the smart banners guide<\/a>. For banner targeting and scheduling configuration, see the Tolinku documentation<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Schedule smart banners for product launches, sales, and seasonal campaigns. Control start dates, end dates, time-based display rules, and campaign coordination.<\/p>\n","protected":false},"author":2,"featured_media":1336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Scheduling Smart Banners for Campaign Launches","rank_math_description":"Schedule smart banners for product launches, sales, and seasonal campaigns. Control start dates, end dates, and time-based display rules.","rank_math_focus_keyword":"scheduling smart banners","rank_math_canonical_url":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_facebook_image":"https:\/\/tolinku.com\/blog\/wp-content\/uploads\/2026\/03\/og-banner-scheduling-campaigns.png","rank_math_facebook_image_id":"","rank_math_twitter_title":"","rank_math_twitter_description":"","rank_math_twitter_image":"https:\/\/tolinku.com\/blog\/wp-content\/uploads\/2026\/03\/og-banner-scheduling-campaigns.png","footnotes":""},"categories":[16],"tags":[38,39,110,69,334,40,26,41],"class_list":["post-1337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-campaign-tracking","tag-conversion","tag-marketing","tag-mobile-development","tag-scheduling","tag-smart-banners","tag-user-acquisition","tag-web-to-app"],"_links":{"self":[{"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/posts\/1337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/comments?post=1337"}],"version-history":[{"count":3,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/posts\/1337\/revisions"}],"predecessor-version":[{"id":2284,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/posts\/1337\/revisions\/2284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/media\/1336"}],"wp:attachment":[{"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/media?parent=1337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/categories?post=1337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/tags?post=1337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Tolinku](\"https:\/\/tolinku.com\/blog\/wp-content\/uploads\/2026\/03\/screenshot-banners-list-1772822961077.png\")
\nThe smart banners list showing banner titles, status toggles, segments, and action buttons.<\/em><\/p>\n\n\n\nWhy Schedule Banners<\/h2>\n\n\n\n
Campaign Alignment<\/h3>\n\n\n\n
\n
Avoiding Banner Fatigue<\/h3>\n\n\n\n
Week 1: "New: Try our mobile app for faster checkout"\nWeek 2: "Summer sale: 30% off in the app"\nWeek 3: "Rate us 5 stars and get free shipping"\nWeek 4: Rotate back to Week 1 or pause\n<\/code><\/pre>\n\n\n\nReducing Manual Work<\/h3>\n\n\n\n
Scheduling Patterns<\/h2>\n\n\n\n
Pattern 1: Fixed Start and End Dates<\/h3>\n\n\n\n
const bannerConfig = {\n message: "Summer Sale: 30% off everything in the app!",\n schedule: {\n startDate: "2026-06-15T00:00:00Z",\n endDate: "2026-07-15T23:59:59Z",\n },\n cta: "Shop Now",\n deepLink: "\/sale\/summer-2026",\n};\n<\/code><\/pre>\n\n\n\nPattern 2: Recurring Schedule<\/h3>\n\n\n\n
const bannerConfig = {\n message: "Happy Hour: Free delivery in the app, 4-6pm daily!",\n schedule: {\n recurring: true,\n days: ["monday", "tuesday", "wednesday", "thursday", "friday"],\n startTime: "16:00",\n endTime: "18:00",\n timezone: "America\/New_York",\n },\n cta: "Order Now",\n deepLink: "\/menu",\n};\n<\/code><\/pre>\n\n\n\nPattern 3: Launch Countdown<\/h3>\n\n\n\n
\/\/ Phase 1: Countdown banner (shows until launch)\nconst countdownBanner = {\n message: "New product drops in {countdown}!",\n schedule: {\n startDate: "2026-06-01T00:00:00Z",\n endDate: "2026-06-15T09:00:00Z", \/\/ Ends when launch banner starts\n },\n cta: "Get Notified",\n deepLink: "\/products\/upcoming",\n};\n\n\/\/ Phase 2: Launch banner (shows after launch)\nconst launchBanner = {\n message: "It's here! Shop the new collection in our app.",\n schedule: {\n startDate: "2026-06-15T09:00:00Z",\n endDate: "2026-06-30T23:59:59Z",\n },\n cta: "Shop Now",\n deepLink: "\/products\/new-collection",\n};\n<\/code><\/pre>\n\n\n\nPattern 4: A\/B Test Schedule<\/h3>\n\n\n\n
const variants = [\n {\n id: "variant-a",\n message: "Get the app for exclusive deals",\n schedule: { startDate: "2026-06-01", endDate: "2026-06-08" },\n },\n {\n id: "variant-b",\n message: "Shop faster with our mobile app",\n schedule: { startDate: "2026-06-08", endDate: "2026-06-15" },\n },\n];\n<\/code><\/pre>\n\n\n\nImplementation Approaches<\/h2>\n\n\n\n
Client-Side Scheduling<\/h3>\n\n\n\n
function shouldShowBanner(config) {\n const now = new Date();\n\n if (config.schedule) {\n const { startDate, endDate, recurring, days, startTime, endTime, timezone } = config.schedule;\n\n \/\/ Fixed date range\n if (startDate && new Date(startDate) > now) return false;\n if (endDate && new Date(endDate) < now) return false;\n\n \/\/ Recurring schedule\n if (recurring) {\n const localTime = now.toLocaleString('en-US', { timeZone: timezone });\n const localDate = new Date(localTime);\n const dayName = localDate.toLocaleDateString('en-US', { weekday: 'long' }).toLowerCase();\n\n if (days && !days.includes(dayName)) return false;\n\n const currentTime = localDate.toTimeString().slice(0, 5); \/\/ "HH:MM"\n if (startTime && currentTime < startTime) return false;\n if (endTime && currentTime > endTime) return false;\n }\n }\n\n return true;\n}\n<\/code><\/pre>\n\n\n\nServer-Side Scheduling<\/h3>\n\n\n\n
\/\/ API endpoint: GET \/api\/banners\/active\napp.get('\/api\/banners\/active', (req, res) => {\n const now = new Date();\n const activeBanners = banners.filter(b => {\n if (b.schedule.startDate && new Date(b.schedule.startDate) > now) return false;\n if (b.schedule.endDate && new Date(b.schedule.endDate) < now) return false;\n return true;\n });\n\n \/\/ Return the highest-priority active banner\n const banner = activeBanners.sort((a, b) => b.priority - a.priority)[0];\n res.json(banner || null);\n});\n<\/code><\/pre>\n\n\n\nDashboard-Based Scheduling<\/h3>\n\n\n\n
\n
Campaign Coordination<\/h2>\n\n\n\n
Aligning with Email Campaigns<\/h3>\n\n\n\n
Email sends: June 15, 9:00 AM\nBanner starts: June 15, 8:55 AM (5 minutes buffer)\nBanner message matches email subject: "Summer Sale: 30% off"\nBanner deep link: \/sale\/summer-2026 (same destination as email CTA)\n<\/code><\/pre>\n\n\n\nAligning with Paid Ads<\/h3>\n\n\n\n
Ad campaign: June 1-30\nLanding page: yourapp.com\/summer-sale\nSmart banner on that page: "Get 30% off in the app" (scheduled June 1-30)\nBanner deep link: \/sale\/summer-2026\n<\/code><\/pre>\n\n\n\nMulti-Banner Campaigns<\/h3>\n\n\n\n
Phase 1 (Teaser): June 1-14\n Banner: "Something big is coming June 15"\n\nPhase 2 (Launch): June 15-30\n Banner: "Summer Sale is live! 30% off in the app"\n\nPhase 3 (Last Chance): July 1-7\n Banner: "Last chance: Summer Sale ends July 7"\n<\/code><\/pre>\n\n\n\nTimezone Handling<\/h2>\n\n\n\n
\n
\/\/ Client-side: check against user's local time\nfunction isWithinSchedule(startTime, endTime) {\n const now = new Date();\n const hours = now.getHours();\n const minutes = now.getMinutes();\n const currentTime = `${hours.toString().padStart(2, '0')}:${minutes.toString().padStart(2, '0')}`;\n return currentTime >= startTime && currentTime <= endTime;\n}\n<\/code><\/pre>\n\n\n\nTolinku Banner Scheduling<\/h2>\n\n\n\n