{"id":1749,"date":"2026-07-14T17:00:00","date_gmt":"2026-07-14T22:00:00","guid":{"rendered":"https:\/\/tolinku.com\/blog\/?p=1749"},"modified":"2026-03-07T03:50:07","modified_gmt":"2026-03-07T08:50:07","slug":"attribution-dashboards","status":"publish","type":"post","link":"https:\/\/tolinku.com\/blog\/attribution-dashboards\/","title":{"rendered":"Building Attribution Dashboards: Metrics That Matter"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">An attribution dashboard is only useful if it helps someone make a decision. A wall of numbers with every possible metric is worse than no dashboard at all. The best attribution dashboards show the right metrics to the right audience at the right time, and they make it obvious what to do next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide covers how to design attribution dashboards. For deep link analytics, see <a href=\"https:\/\/tolinku.com\/blog\/deep-link-analytics-measuring-what-matters\/\">deep link analytics: measuring what matters<\/a>. For re-engagement attribution, see <a href=\"https:\/\/tolinku.com\/blog\/re-engagement-attribution\/\">re-engagement attribution for mobile apps<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dashboard Audiences<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Different stakeholders need different views:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Audience<\/th>\n<th>Needs<\/th>\n<th>Cadence<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>Marketing team<\/td>\n<td>Campaign performance, channel comparison, budget allocation<\/td>\n<td>Daily<\/td>\n<\/tr>\n<tr>\n<td>Product team<\/td>\n<td>Feature adoption, onboarding completion, deep link usage<\/td>\n<td>Weekly<\/td>\n<\/tr>\n<tr>\n<td>Finance\/Leadership<\/td>\n<td>ROI, customer acquisition cost, LTV<\/td>\n<td>Monthly<\/td>\n<\/tr>\n<tr>\n<td>Growth team<\/td>\n<td>Funnel conversion, A\/B test results, cohort retention<\/td>\n<td>Daily\/Weekly<\/td>\n<\/tr>\n<tr>\n<td>Fraud team<\/td>\n<td>Anomaly detection, invalid traffic, click patterns<\/td>\n<td>Real-time<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Build separate dashboards (or dashboard views) for each audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Core Attribution Metrics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Acquisition Metrics<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>Definition<\/th>\n<th>Why It Matters<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>Installs<\/td>\n<td>Total app installs (organic + paid)<\/td>\n<td>Volume indicator<\/td>\n<\/tr>\n<tr>\n<td>Organic installs<\/td>\n<td>Installs not attributed to paid campaigns<\/td>\n<td>Baseline growth<\/td>\n<\/tr>\n<tr>\n<td>Paid installs<\/td>\n<td>Installs attributed to ad campaigns<\/td>\n<td>Campaign output<\/td>\n<\/tr>\n<tr>\n<td>Cost per install (CPI)<\/td>\n<td>Ad spend \/ paid installs<\/td>\n<td>Acquisition efficiency<\/td>\n<\/tr>\n<tr>\n<td>Install-to-registration rate<\/td>\n<td>Users who registered \/ total installs<\/td>\n<td>Quality indicator<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement Metrics<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>Definition<\/th>\n<th>Why It Matters<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>Day 1 retention<\/td>\n<td>% of users active 1 day after install<\/td>\n<td>Early engagement signal<\/td>\n<\/tr>\n<tr>\n<td>Day 7 retention<\/td>\n<td>% of users active 7 days after install<\/td>\n<td>Medium-term engagement<\/td>\n<\/tr>\n<tr>\n<td>Day 30 retention<\/td>\n<td>% of users active 30 days after install<\/td>\n<td>Long-term engagement<\/td>\n<\/tr>\n<tr>\n<td>Sessions per user<\/td>\n<td>Average app opens per user per period<\/td>\n<td>Usage depth<\/td>\n<\/tr>\n<tr>\n<td>Deep link conversion rate<\/td>\n<td>Users who completed the deep link&#39;s intended action \/ total deep link clicks<\/td>\n<td>Link effectiveness<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Revenue Metrics<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>Definition<\/th>\n<th>Why It Matters<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>Revenue per install (RPI)<\/td>\n<td>Total revenue \/ installs (per cohort)<\/td>\n<td>Revenue quality<\/td>\n<\/tr>\n<tr>\n<td>ROAS (Return on Ad Spend)<\/td>\n<td>Revenue \/ ad spend<\/td>\n<td>Campaign profitability<\/td>\n<\/tr>\n<tr>\n<td>LTV (Lifetime Value)<\/td>\n<td>Projected total revenue per user<\/td>\n<td>Long-term value<\/td>\n<\/tr>\n<tr>\n<td>Payback period<\/td>\n<td>Days until ad spend is recovered in revenue<\/td>\n<td>Cash flow<\/td>\n<\/tr>\n<tr>\n<td>Cost per paying user<\/td>\n<td>Ad spend \/ users who made a purchase<\/td>\n<td>Conversion efficiency<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Dashboard Layouts<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Executive Dashboard<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The executive dashboard answers one question: &quot;Is our growth healthy?&quot;<\/p>\n\n\n\n<pre><code>\u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510\n\u2502 KEY METRICS (THIS MONTH vs LAST MONTH)               \u2502\n\u2502 \u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510 \u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510 \u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510 \u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510 \u2502\n\u2502 \u2502 Installs\u2502 \u2502  CPI    \u2502 \u2502  ROAS   \u2502 \u2502 30-Day LTV  \u2502 \u2502\n\u2502 \u2502 45,200  \u2502 \u2502 $2.80   \u2502 \u2502 180%    \u2502 \u2502 $12.50      \u2502 \u2502\n\u2502 \u2502 +12%    \u2502 \u2502 -8%     \u2502 \u2502 +15%    \u2502 \u2502 +5%         \u2502 \u2502\n\u2502 \u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518 \u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518 \u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518 \u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518 \u2502\n\u251c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2524\n\u2502 CHANNEL BREAKDOWN          \u2502 ORGANIC vs PAID TREND    \u2502\n\u2502 [Stacked bar chart]        \u2502 [Line chart, 90 days]    \u2502\n\u2502 - Search: 35%              \u2502                          \u2502\n\u2502 - Social: 28%              \u2502                          \u2502\n\u2502 - Display: 15%             \u2502                          \u2502\n\u2502 - Organic: 22%             \u2502                          \u2502\n\u251c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2524\n\u2502 RETENTION COHORTS (HEATMAP)                          \u2502\n\u2502 Week 1: 65% | Week 2: 45% | Week 4: 30% | Week 8:  \u2502\n\u2502 22%                                                  \u2502\n\u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Campaign Manager Dashboard<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign manager dashboard answers: &quot;Which campaigns should I scale, optimize, or cut?&quot;<\/p>\n\n\n\n<pre><code>\u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510\n\u2502 CAMPAIGN PERFORMANCE TABLE (sortable)                \u2502\n\u2502 Campaign  \u2502 Spend  \u2502 Installs \u2502 CPI  \u2502 ROAS \u2502 D7 Ret\u2502\n\u2502 FB-Search \u2502 $5,200 \u2502 2,100    \u2502$2.48 \u2502 210% \u2502 42%   \u2502\n\u2502 GG-UAC   \u2502 $8,100 \u2502 3,400    \u2502$2.38 \u2502 195% \u2502 38%   \u2502\n\u2502 TT-Video \u2502 $3,500 \u2502 1,800    \u2502$1.94 \u2502 165% \u2502 35%   \u2502\n\u2502 Snap-AR  \u2502 $1,200 \u2502   400    \u2502$3.00 \u2502 120% \u2502 28%   \u2502\n\u251c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2524\n\u2502 DAILY SPEND vs INSTALLS    \u2502 CPI TREND BY CHANNEL    \u2502\n\u2502 [Dual axis line chart]     \u2502 [Line chart, 30 days]   \u2502\n\u251c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2524\n\u2502 GEO PERFORMANCE            \u2502 CREATIVE PERFORMANCE    \u2502\n\u2502 [Map or table by country]  \u2502 [Table by creative ID]  \u2502\n\u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Deep Link Analytics Dashboard<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Specific to deep link performance:<\/p>\n\n\n\n<pre><code>\u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510\n\u2502 DEEP LINK CLICKS (THIS WEEK)                         \u2502\n\u2502 \u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510 \u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510 \u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510 \u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510 \u2502\n\u2502 \u2502 Total    \u2502 \u2502 App Open \u2502 \u2502 Web Fall \u2502 \u2502 Store    \u2502 \u2502\n\u2502 \u2502 Clicks   \u2502 \u2502 Rate     \u2502 \u2502 back     \u2502 \u2502 Redirect \u2502 \u2502\n\u2502 \u2502 12,400   \u2502 \u2502 68%      \u2502 \u2502 22%      \u2502 \u2502 10%      \u2502 \u2502\n\u2502 \u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518 \u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518 \u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518 \u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518 \u2502\n\u251c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2524\n\u2502 TOP ROUTES BY CLICKS       \u2502 CLICK SOURCES            \u2502\n\u2502 \/products\/savings: 2,100   \u2502 Email: 45%               \u2502\n\u2502 \/offers\/OFFER-123: 1,800   \u2502 Push: 30%                \u2502\n\u2502 \/dashboard: 1,200          \u2502 Social: 15%              \u2502\n\u2502 \/referrals: 950            \u2502 QR: 10%                  \u2502\n\u251c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2524\n\u2502 CONVERSION FUNNEL                                    \u2502\n\u2502 Click \u2192 App Open \u2192 Target Screen \u2192 Action Complete   \u2502\n\u2502 12,400 \u2192 8,432 \u2192 7,200 \u2192 3,600                     \u2502\n\u2502       68%     85%       50%                          \u2502\n\u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518\n<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Building Effective Visualizations<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Choose the Right Chart Type<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Data Type<\/th>\n<th>Best Chart<\/th>\n<th>Avoid<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>Trends over time<\/td>\n<td>Line chart<\/td>\n<td>Pie chart<\/td>\n<\/tr>\n<tr>\n<td>Channel comparison<\/td>\n<td>Horizontal bar chart<\/td>\n<td>3D bar chart<\/td>\n<\/tr>\n<tr>\n<td>Funnel conversion<\/td>\n<td>Funnel diagram<\/td>\n<td>Stacked bar<\/td>\n<\/tr>\n<tr>\n<td>Cohort retention<\/td>\n<td>Heatmap<\/td>\n<td>Line chart (too many lines)<\/td>\n<\/tr>\n<tr>\n<td>Geographic data<\/td>\n<td>Choropleth map<\/td>\n<td>Table with country flags<\/td>\n<\/tr>\n<tr>\n<td>Metric vs target<\/td>\n<td>Gauge or bullet chart<\/td>\n<td>Line chart<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Dashboard Design Principles<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Lead with the decision.<\/strong> Put actionable metrics at the top. &quot;Which campaign should I scale?&quot; not &quot;How many clicks did we get?&quot;<\/li>\n<li><strong>Show comparisons.<\/strong> A number without context is meaningless. Compare to last period, target, or benchmark.<\/li>\n<li><strong>Limit to 5-7 key metrics.<\/strong> If everything is highlighted, nothing is highlighted.<\/li>\n<li><strong>Use consistent time ranges.<\/strong> Do not mix weekly and monthly data on the same dashboard.<\/li>\n<li><strong>Include filters.<\/strong> Let users drill down by date range, channel, country, and platform (iOS\/Android).<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Real-Time vs Batch Dashboards<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Aspect<\/th>\n<th>Real-Time<\/th>\n<th>Batch (Daily\/Weekly)<\/th>\n<\/tr>\n<\/thead>\n<tbody><tr>\n<td>Use case<\/td>\n<td>Fraud detection, launch monitoring<\/td>\n<td>Performance reporting, trend analysis<\/td>\n<\/tr>\n<tr>\n<td>Data freshness<\/td>\n<td>Seconds to minutes<\/td>\n<td>Hours to days<\/td>\n<\/tr>\n<tr>\n<td>Infrastructure cost<\/td>\n<td>Higher (streaming)<\/td>\n<td>Lower (scheduled queries)<\/td>\n<\/tr>\n<tr>\n<td>Accuracy<\/td>\n<td>May include incomplete data<\/td>\n<td>Complete data for the period<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Most attribution dashboards should be batch (daily refresh). Real-time dashboards are only necessary for fraud monitoring and campaign launches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common Mistakes<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Too many metrics.<\/strong> A dashboard with 50 metrics is a spreadsheet, not a dashboard.<\/li>\n<li><strong>Vanity metrics.<\/strong> Impressions and clicks look good but do not indicate business impact.<\/li>\n<li><strong>No benchmarks.<\/strong> &quot;CPI is $3.00&quot; means nothing without knowing if that is good or bad.<\/li>\n<li><strong>Ignoring organic.<\/strong> A campaign that increases paid installs but cannibalizes organic is not truly growing the business.<\/li>\n<li><strong>Single-touch reporting.<\/strong> Reporting only last-click attribution ignores the full user journey.<\/li>\n<li><strong>No cohort analysis.<\/strong> Aggregate metrics hide whether quality is improving or declining over time.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Tolinku Analytics Dashboard<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tolinku.com\/features\/analytics\">Tolinku&#39;s analytics dashboard<\/a> provides deep link click tracking, conversion funnels, and attribution data out of the box. View clicks by route, source, platform, and time period. Configure custom charts and funnels in the <a href=\"https:\/\/tolinku.com\/docs\/user-guide\/analytics\/charts-and-funnels\/\">Tolinku dashboard<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For mobile attribution, see <a href=\"https:\/\/tolinku.com\/blog\/mobile-attribution-developers-guide\/\">mobile attribution: a developer&#39;s guide<\/a>. For deep link analytics, see <a href=\"https:\/\/tolinku.com\/blog\/deep-link-analytics-measuring-what-matters\/\">deep link analytics: measuring what matters<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design attribution dashboards that drive decisions. Choose the right metrics, visualizations, and reporting cadence for your mobile campaigns.<\/p>\n","protected":false},"author":2,"featured_media":1748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Building Attribution Dashboards: Metrics That Matter","rank_math_description":"Design attribution dashboards that drive decisions. 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