{"id":2011,"date":"2026-08-12T13:00:00","date_gmt":"2026-08-12T18:00:00","guid":{"rendered":"https:\/\/tolinku.com\/blog\/?p=2011"},"modified":"2026-03-07T15:53:44","modified_gmt":"2026-03-07T20:53:44","slug":"bopis-deep-links","status":"publish","type":"post","link":"https:\/\/tolinku.com\/blog\/bopis-deep-links\/","title":{"rendered":"Buy Online, Pick Up In-Store (BOPIS) Deep Links"},"content":{"rendered":"\n

Buy Online, Pick Up In-Store (BOPIS) requires coordination between online ordering and physical fulfillment. Deep links connect each step of the BOPIS journey: from product browsing to order confirmation, store selection, pickup scheduling, and in-store check-in. Without deep links, customers navigate through multiple app screens to manage their pickup order. With deep links, each notification and email takes them directly to the relevant step.<\/p>\n\n\n\n

For QR codes in retail, see QR codes for retail: in-store to app strategies<\/a>. For the complete e-commerce guide, see deep linking for e-commerce apps<\/a>.<\/p>\n\n\n\n

\"Customer
Photo by saravut vanset on Pexels<\/figcaption><\/figure>\n\n\n\n

The BOPIS Journey with Deep Links<\/h2>\n\n\n\n

End-to-End Flow<\/h3>\n\n\n\n
\n\n\n\n\n\n\n\n\n
Step<\/th>\nTrigger<\/th>\nDeep Link<\/th>\nApp Screen<\/th>\n<\/tr>\n<\/thead>\n
1. Browse and order<\/td>\nUser places BOPIS order<\/td>\nN\/A (in-app action)<\/td>\nCheckout<\/td>\n<\/tr>\n
2. Order confirmation<\/td>\nConfirmation email\/push<\/td>\n\/order\/ORD-123\/confirmation<\/code><\/td>\nOrder details with store info<\/td>\n<\/tr>\n
3. Order ready<\/td>\n"Ready for pickup" push notification<\/td>\n\/order\/ORD-123\/pickup<\/code><\/td>\nPickup instructions, store map<\/td>\n<\/tr>\n
4. On the way<\/td>\nUser taps "I'm on my way"<\/td>\nN\/A (in-app action)<\/td>\nETA shared with store<\/td>\n<\/tr>\n
5. Check-in<\/td>\nUser arrives at store<\/td>\n\/order\/ORD-123\/checkin?location=store-456<\/code><\/td>\nCheck-in confirmation, parking spot<\/td>\n<\/tr>\n
6. Picked up<\/td>\nPost-pickup email<\/td>\n\/order\/ORD-123\/receipt<\/code><\/td>\nReceipt, review prompt<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n

Each deep link takes the user directly to the step they need, eliminating the need to navigate through order history and find the right order.<\/p>\n\n\n\n

Deep Link Patterns for BOPIS<\/h2>\n\n\n\n

Store Selection<\/h3>\n\n\n\n

When a user wants to check in-store availability:<\/p>\n\n\n\n

\/store-locator?product=SKU-123&lat=40.7128&lng=-74.0060\n<\/code><\/pre>\n\n\n\n
The deep link opens the store locator with the product pre-selected and sorted by distance from the user's location.<\/p>\n\n\n\n
Pickup Scheduling<\/h3>\n\n\n\n
Some retailers let customers choose a pickup window:<\/p>\n\n\n\n
\/order\/ORD-123\/schedule?store=store-456\n<\/code><\/pre>\n\n\n\n
The app shows available pickup windows for the selected store. After scheduling, a calendar event can be added to the user's device.<\/p>\n\n\n\n
Check-In<\/h3>\n\n\n\n
The most critical deep link in the BOPIS flow. When the customer arrives:<\/p>\n\n\n\n
\/order\/ORD-123\/checkin?location=store-456&spot=curbside-3\n<\/code><\/pre>\n\n\n\n
The deep link:<\/p>\n\n\n\n
    \n
  1. Opens the check-in screen.<\/li>\n
  2. Notifies store staff that the customer has arrived.<\/li>\n
  3. Shows the parking spot or pickup zone.<\/li>\n
  4. Displays an order summary for verification.<\/li>\n<\/ol>\n\n\n\n
    Curbside Pickup Variation<\/h3>\n\n\n\n
    Curbside adds location-specific parameters:<\/p>\n\n\n\n
    \/order\/ORD-123\/curbside?store=store-456&vehicle=red-honda-civic&spot=B4\n<\/code><\/pre>\n\n\n\n
    The store staff sees the vehicle description and parking spot number.<\/p>\n\n\n\n
    Notification Deep Links<\/h2>\n\n\n\n
    Each BOPIS notification should include a deep link:<\/p>\n\n\n\n
    Push Notifications<\/h3>\n\n\n\n
    \n\n\n\n\n\n\n\n
    Notification<\/th>\nMessage<\/th>\nDeep Link<\/th>\n<\/tr>\n<\/thead>\n
    Order confirmed<\/td>\n"Your order is confirmed. Pickup at Downtown Store."<\/td>\n\/order\/ORD-123\/confirmation<\/code><\/td>\n<\/tr>\n
    Being prepared<\/td>\n"Your order is being prepared."<\/td>\n\/order\/ORD-123\/status<\/code><\/td>\n<\/tr>\n
    Ready for pickup<\/td>\n"Your order is ready! Come pick it up."<\/td>\n\/order\/ORD-123\/pickup<\/code><\/td>\n<\/tr>\n
    Pickup reminder<\/td>\n"Your order has been ready for 24 hours."<\/td>\n\/order\/ORD-123\/pickup<\/code><\/td>\n<\/tr>\n
    Picked up<\/td>\n"Thanks for picking up your order!"<\/td>\n\/order\/ORD-123\/receipt<\/code><\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n
    Email Deep Links<\/h3>\n\n\n\n
    Transactional emails for BOPIS orders should include deep links to the relevant app screen:<\/p>\n\n\n\n
    Email: "Your order #ORD-123 is ready for pickup"\n\nButton: "View Pickup Instructions"\nDeep link: \/order\/ORD-123\/pickup\n\nButton: "Check In When You Arrive"\nDeep link: \/order\/ORD-123\/checkin?location=store-456\n<\/code><\/pre>\n\n\n\n
    For users who do not have the app, these links should fall back to a mobile web experience or prompt app installation with deferred deep linking<\/a>.<\/p>\n\n\n\n
    SMS Deep Links<\/h3>\n\n\n\n
    SMS is effective for time-sensitive BOPIS notifications:<\/p>\n\n\n\n
    "Your order is ready at Downtown Store. Check in when you arrive: https:\/\/yourstore.com\/order\/ORD-123\/checkin"\n<\/code><\/pre>\n\n\n\n
    Keep SMS messages short. The deep link handles the context.<\/p>\n\n\n\n
    In-Store QR Codes for BOPIS<\/h2>\n\n\n\n
    Place QR codes at pickup locations:<\/p>\n\n\n\n
    \n\n\n\n\n\n
    Location<\/th>\nQR Code Destination<\/th>\nPurpose<\/th>\n<\/tr>\n<\/thead>\n
    Designated parking spots<\/td>\n\/order\/check-in?spot=B4<\/code><\/td>\nCustomer checks in from their car<\/td>\n<\/tr>\n
    Pickup counter<\/td>\n\/order\/check-in?location=counter<\/code><\/td>\nCustomer confirms arrival<\/td>\n<\/tr>\n
    Returns desk<\/td>\n\/order\/:id\/return<\/code><\/td>\nInitiate return for pickup order<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n
    The QR code at the parking spot auto-fills the spot number, so staff knows exactly where the customer is waiting.<\/p>\n\n\n\n
    Handling Edge Cases<\/h2>\n\n\n\n
    Order Modifications<\/h3>\n\n\n\n
    If a customer needs to modify a BOPIS order (change pickup time, substitute items):<\/p>\n\n\n\n
    Push: "An item in your order is out of stock. Choose a substitute."\nDeep link: \/order\/ORD-123\/substitute?item=SKU-789\n<\/code><\/pre>\n\n\n\n
    The deep link opens a substitution picker for the unavailable item.<\/p>\n\n\n\n
    Store Transfers<\/h3>\n\n\n\n
    If the selected store runs out of stock, offer an alternative:<\/p>\n\n\n\n
    Push: "Your item is available at Midtown Store (1.2 miles away). Would you like to switch?"\nDeep link: \/order\/ORD-123\/transfer?new-store=store-789\n<\/code><\/pre>\n\n\n\n
    Order Cancellation<\/h3>\n\n\n\n
    Email: "Your BOPIS order has been cancelled."\nDeep link: \/order\/ORD-123\/cancelled\n<\/code><\/pre>\n\n\n\n
    The deep link shows the cancellation details and offers to re-order with alternative fulfillment options.<\/p>\n\n\n\n
    Measuring BOPIS Deep Link Performance<\/h2>\n\n\n\n
    \n\n\n\n\n\n\n\n
    Metric<\/th>\nWhat It Measures<\/th>\n<\/tr>\n<\/thead>\n
    Check-in rate<\/td>\nPercentage of ready orders where customers used the check-in deep link<\/td>\n<\/tr>\n
    Time from "ready" to pickup<\/td>\nHow quickly customers pick up after notification<\/td>\n<\/tr>\n
    Curbside vs in-store<\/td>\nWhich pickup method customers prefer<\/td>\n<\/tr>\n
    Notification-to-checkin conversion<\/td>\nHow many "ready" notifications lead to same-day pickup<\/td>\n<\/tr>\n
    Return rate on BOPIS orders<\/td>\nWhether BOPIS orders have different return behavior<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n
    Track notification engagement specifically for BOPIS deep links to understand which messages drive the fastest pickups.<\/p>\n\n\n\n
    Common Mistakes<\/h2>\n\n\n\n
    \n\n\n\n\n\n\n\n
    Mistake<\/th>\nImpact<\/th>\nFix<\/th>\n<\/tr>\n<\/thead>\n
    "Ready for pickup" notification links to order history<\/td>\nCustomer searches for their order<\/td>\nDeep link directly to the pickup screen<\/td>\n<\/tr>\n
    No check-in deep link<\/td>\nCustomer wanders the store looking for the pickup area<\/td>\nProvide a check-in link with store map and instructions<\/td>\n<\/tr>\n
    No fallback for non-app users<\/td>\nEmail recipients without the app cannot check in<\/td>\nProvide mobile web fallback for check-in<\/td>\n<\/tr>\n
    Generic store page, not specific pickup instructions<\/td>\nCustomer does not know where to go<\/td>\nInclude store-specific pickup location details<\/td>\n<\/tr>\n
    No notification for delayed orders<\/td>\nCustomer arrives and waits without information<\/td>\nSend proactive delay notifications with updated deep links<\/td>\n<\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n
    Tolinku for BOPIS<\/h2>\n\n\n\n
    Tolinku<\/a> handles the deep link routing for BOPIS flows: \/order\/:id\/pickup<\/code>, \/order\/:id\/checkin<\/code>, and store-specific routes. Deferred deep linking<\/a> ensures that customers who receive a BOPIS email but do not have the app can install it and land on their order details. Analytics<\/a> track which BOPIS notifications drive the highest check-in rates.<\/p>\n\n\n\n
    For QR codes in retail, see QR codes for retail: in-store to app strategies<\/a>. For the complete e-commerce guide, see deep linking for e-commerce apps<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"
    Enable BOPIS with deep links. Send customers to store-specific pickup confirmation, order tracking, and check-in flows in your app.<\/p>\n","protected":false},"author":2,"featured_media":2010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Buy Online, Pick Up In-Store (BOPIS) Deep Links","rank_math_description":"Enable BOPIS with deep links. Send customers to store-specific pickup confirmation, order tracking, and check-in flows in your app.","rank_math_focus_keyword":"BOPIS deep links","rank_math_canonical_url":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_facebook_image":"https:\/\/tolinku.com\/blog\/wp-content\/uploads\/2026\/03\/og-bopis-deep-links.png","rank_math_facebook_image_id":"","rank_math_twitter_title":"","rank_math_twitter_description":"","rank_math_twitter_image":"https:\/\/tolinku.com\/blog\/wp-content\/uploads\/2026\/03\/og-bopis-deep-links.png","footnotes":""},"categories":[11],"tags":[25,170,20,58,24,29,635,48,586,86],"class_list":["post-2011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deep-linking","tag-android","tag-conversion-optimization","tag-deep-linking","tag-e-commerce","tag-ios","tag-mobile-marketing","tag-omnichannel","tag-qr-codes","tag-retail","tag-user-engagement"],"_links":{"self":[{"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/posts\/2011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/comments?post=2011"}],"version-history":[{"count":4,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/posts\/2011\/revisions"}],"predecessor-version":[{"id":2868,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/posts\/2011\/revisions\/2868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/media\/2010"}],"wp:attachment":[{"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/media?parent=2011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/categories?post=2011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolinku.com\/blog\/wp-json\/wp\/v2\/tags?post=2011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}