Honest, feature by feature, against the platforms people weigh us against. Every comparison lists what each side does and what it costs.
| Feature | Tolinku | Adjust | AppsFlyer | Bitly | Branch | URLGenius |
|---|---|---|---|---|---|---|
| Universal Links (iOS) | Included | Included | Included | Partial, see the full comparison | Included | Included |
| App Links (Android) | Included | Included | Included | Partial, see the full comparison | Included | Included |
| Deferred deep linking | Included | Included | Included | Not included | Included | Included |
| Custom domains | Included | Included | Included | Partial, see the full comparison | Included | Included |
| Smart banners | Included | Not included | Included | Not included | Included | Partial, see the full comparison |
| In-app messages | Included | Not included | Not included | Not included | Not included | Not included |
| Custom landing pages | Included | Not included | Partial, see the full comparison | Partial, see the full comparison | Partial, see the full comparison | Not included |
| REST API | Included | Included | Included | Included | Included | Partial, see the full comparison |
| Webhooks | Included | Included | Included | Partial, see the full comparison | Included | Not included |
| Free tier | Included | Included | Included | Included | Included | Included |
| Billing caps | Included | Not included | Not included | Not included | Not included | Not included |
Included Partial or conditional Not included
Tolinku vs Adjust
Adjust is a mobile measurement platform (owned by AppLovin) that added deep linking with TrueLink in 2024. Tolinku is purpose-built for deep linking at $39/mo, no sales call required.
$39/mo vs Custom
Tolinku vs AppsFlyer
AppsFlyer is an attribution platform that added deep linking. Tolinku is built for deep linking from day one. Flat $39/mo, not $0.07 per conversion.
$39/mo vs $0.07
Tolinku vs Bitly
Bitly is a URL shortener that added basic deep linking at $199+/mo. Tolinku is a deep linking platform with Universal Links, App Links, deferred deep linking, and native SDKs from $39/mo.
$39/mo vs $199+/mo
Tolinku vs Branch
Branch is the market leader in deep linking, but their tiered pricing starts at $499/mo for deep linking alone. Tolinku delivers the same core features at $39/mo with everything included.
$39/mo vs $499/mo
Tolinku vs URLGenius
URLGenius is designed for marketers who want deep linking without code. Tolinku is built for developers and product teams who want full programmatic control with native SDKs, webhooks, and a REST API.
$39/mo vs $0.02