Singular is a marketing analytics platform that combines mobile attribution with cost aggregation and ad monetization analytics. Tolinku is a deep linking platform focused on link creation, routing, and web-to-app transitions. These platforms serve different primary use cases with some overlap in deep linking.
For a broader comparison, see deep linking platform comparison. For how other MMPs compare, see Kochava vs Tolinku and AppsFlyer vs Tolinku.
Platform Overview
Singular
Singular positions itself as a "next-gen MMP" that combines attribution, cost aggregation, and creative analytics in one platform. Its differentiator is unified ROI analytics: it pulls cost data from ad networks alongside attribution data to show true ROI per campaign. Singular also includes deep linking through Singular Links.
Tolinku
Tolinku is a deep linking platform. It handles Universal Links, App Links, deferred deep linking, smart banners, QR codes, and link analytics.
Feature Comparison
| Feature | Singular | Tolinku |
|---|---|---|
| Universal Links (iOS) | Yes (Singular Links) | Yes |
| App Links (Android) | Yes (Singular Links) | Yes |
| Deferred deep linking | Yes | Yes |
| Smart banners | Basic | Full-featured |
| QR code generation | Limited | Yes |
| Custom domains | Yes | Yes |
| Link analytics | Yes (within attribution) | Yes (standalone) |
| Mobile attribution | Full MMP suite | Basic (UTM-based) |
| Cost aggregation | Yes (core differentiator) | Not applicable |
| Creative analytics | Yes | Not applicable |
| SKAdNetwork support | Yes (SKAN Advanced) | Not applicable |
| Ad network integrations | 2,500+ | Not applicable |
| Fraud prevention | Yes | Not applicable |
| ETL/data connectors | Yes | Webhooks + CSV export |
| Webhooks | Server-to-server | Yes |
Pricing
Singular:
- Free: Basic attribution for apps under certain thresholds.
- Growth: Custom pricing, typically starting at several hundred dollars per month.
- Enterprise: Custom pricing, typically $5,000-20,000+/month for cost aggregation and full features.
Singular's cost aggregation feature is its premium differentiator and drives enterprise pricing.
Tolinku:
| Tier | Price | Clicks/month |
|---|---|---|
| Free | $0 | 1,200 |
| Standard | $39/Appspace/mo | 50,000 |
| Growth | $79/Appspace/mo | 250,000 |
| Scale | $149/Appspace/mo | 500,000 |
Deep Linking: Singular Links vs Tolinku Links
Singular Links
Singular Links are deep links with attribution parameters built in. Every link click is tracked as part of Singular's attribution pipeline. Links support platform detection, deferred deep linking, and custom redirects.
The deep linking is functional but secondary to Singular's attribution and cost aggregation mission. The link creation UI is embedded within the campaign management workflow.
Tolinku Links
Tolinku links are route-based deep links designed for the deep linking use case. You define route patterns in the Tolinku dashboard with path parameters. Links use your custom domain.
Deep linking is Tolinku's primary product, so the tooling is purpose-built: visual route configuration, smart banner integration, QR code generation, and link-specific analytics.
Cost Aggregation: Singular's Differentiator
Singular's main selling point is pulling ad spend data from 2,500+ sources and combining it with attribution data to show ROI by campaign, creative, and channel. This is valuable for teams spending significant amounts on paid acquisition.
If you do not run paid acquisition campaigns, or if your ad spend is low, cost aggregation does not add value. You would be paying for Singular's premium feature without using it.
Tolinku does not provide cost aggregation. It is a deep linking tool, not a marketing analytics platform.
When to Choose Singular
Singular is the right choice when:
- You need unified ROI analytics. If you spend on multiple ad networks and need a single view of cost vs. revenue, Singular excels here.
- You need creative analytics. Singular analyzes which ad creatives perform best across networks.
- You want attribution and deep linking in one platform. Singular Links provide both.
- You need SKAN Advanced. Singular's SKAdNetwork implementation provides conversion modeling.
When to Choose Tolinku
Tolinku is the right choice when:
- Deep linking is your primary need. Links that open your app, with web fallback, deferred deep linking, and smart banners.
- You do not run heavy paid acquisition. If cost aggregation is not relevant, you do not need Singular's premium features.
- You want predictable, affordable pricing. $39-149/month vs. thousands for Singular.
- You need a lightweight SDK. Tolinku's SDK is < 500 KB, Singular's is larger due to attribution tracking.
- You want purpose-built deep linking tools. Route patterns, smart banners, QR codes, and link analytics designed for the deep linking workflow.
For the full platform comparison, see deep linking platform comparison.
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