Kochava is a mobile measurement and attribution platform that includes deep linking as part of its broader analytics suite. Tolinku is a deep linking platform focused on link creation, routing, and web-to-app transitions. This comparison covers where each platform excels.
For a broader comparison of all deep linking platforms, see deep linking platform comparison. For how other MMPs compare, see AppsFlyer vs Tolinku and Adjust vs Tolinku.
Platform Overview
Kochava
Kochava is an independent MMP (Mobile Measurement Partner) based in Sandpoint, Idaho. It provides mobile attribution, audience management, fraud detection, and deep linking. Kochava differentiates itself from other MMPs by offering a free tier (Free App Analytics) and by positioning as a privacy-focused, independent alternative to larger MMPs.
Tolinku
Tolinku is a deep linking platform that handles Universal Links, App Links, deferred deep linking, smart banners, QR codes, and link analytics. It does not provide mobile attribution or ad network integrations.
Feature Comparison
| Feature | Kochava | Tolinku |
|---|---|---|
| Universal Links (iOS) | Yes | Yes |
| App Links (Android) | Yes | Yes |
| Deferred deep linking | Yes | Yes |
| Smart banners | SmartLinks | Smart banners |
| QR code generation | Yes | Yes |
| Custom domains | Yes | Yes |
| Link analytics | Yes (attribution context) | Yes (link-focused) |
| Mobile attribution | Full MMP suite | Basic (UTM-based) |
| SKAdNetwork support | Yes | Not applicable |
| Ad network integrations | 4,500+ partners | Not applicable |
| Fraud detection | Traffic Verifier | Not applicable |
| Free App Analytics | Yes (limited) | Not applicable |
| Audience segmentation | Yes (Audience Builder) | Not applicable |
| Data marketplace | Kochava Collective (deprecated) | Not applicable |
| Webhooks | Server-to-server callbacks | Yes |
Pricing
Kochava:
- Free App Analytics (FAA): Free, unlimited attribution for apps under 10,000 monthly active users. Limited features (no fraud detection, no audience tools).
- Enterprise: Custom pricing based on attribution volume and features. Typically $1,000-10,000+/month.
Kochava's free tier is generous for small apps. However, the jump from free to enterprise pricing is significant, with no mid-tier option.
Tolinku:
| Tier | Price | Clicks/month |
|---|---|---|
| Free | $0 | 1,200 |
| Standard | $39/Appspace/mo | 50,000 |
| Growth | $79/Appspace/mo | 250,000 |
| Scale | $149/Appspace/mo | 500,000 |
Tolinku's pricing scales gradually. There is no cliff between free and paid.
Deep Linking Quality
SmartLinks vs Tolinku Links
Kochava SmartLinks are deep links that include attribution parameters. They route users to the app or store based on device detection. SmartLinks are tightly integrated with Kochava's attribution, so every link click is an attributable event.
Tolinku links are route-based deep links with platform detection. They route users to the app via Universal Links/App Links, or to a web fallback page if the app is not installed. Links use your custom domain with clean URL paths.
SDK
Kochava's SDK is an attribution SDK that includes deep linking. It tracks installs, sessions, events, and revenue. The SDK is ~2 MB on iOS and ~1.5 MB on Android.
Tolinku's SDK is a deep linking SDK. It handles link resolution, in-app routing, and deferred deep linking. The SDK is < 500 KB on iOS and < 400 KB on Android.
When to Choose Kochava
Kochava is the right choice when:
- You need mobile attribution. Kochava's core product is attribution across ad networks.
- You want a free attribution tier. Free App Analytics provides attribution for small apps at no cost.
- You value vendor independence. Kochava is not owned by an ad network (unlike Adjust/AppLovin).
- You need fraud detection. Traffic Verifier identifies fraudulent installs and clicks.
- You run paid user acquisition. Kochava's 4,500+ network integrations support campaign optimization.
When to Choose Tolinku
Tolinku is the right choice when:
- Deep linking is your primary need. Universal Links, App Links, deferred deep links, and smart banners without attribution overhead.
- You already have an MMP. If you use Kochava, AppsFlyer, or Adjust for attribution, add Tolinku for deep linking.
- You need gradual pricing. Tolinku's pricing scales from free to $149/month without enterprise-only jumps.
- You want a lightweight SDK. Less code means faster app startup and smaller downloads.
- You need smart banners. Tolinku smart banners are configured visually in the dashboard.
For the full platform comparison, see deep linking platform comparison.
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