Tolinku vs Adjust

Deep linking with
transparent pricing

Adjust is a mobile measurement platform (owned by AppLovin) that added deep linking with TrueLink in 2024. Tolinku is purpose-built for deep linking at $39/mo, no sales call required.

Why teams choose Tolinku over Adjust

Transparent pricing

Adjust requires a sales call for pricing on Core and Enterprise tiers. Tolinku lists every plan and limit on the pricing page. $39/mo, no negotiation.

Deep linking, not attribution

Adjust is an MMP (owned by AppLovin) that added deep linking in 2024. Tolinku is built for deep linking from day one, with banners, referrals, and analytics included.

Self-serve from day one

Sign up and start deep linking in minutes. No sales calls, no contract negotiation, no waiting for account provisioning.

Tolinku vs Adjust: what it means for you

Feature Tolinku Adjust What this means for you
Pricing $39/mo flat, public pricing Custom quotes, contact sales Know exactly what you'll pay before you sign up
Core focus Deep linking, banners, referrals Mobile attribution (MMP) with TrueLink add-on A focused tool for deep linking, not a feature inside an attribution suite
Deep linking Universal Links, App Links, deferred TrueLink (launched 2024, same standards) Same technology from a platform built around it
Smart banners Included in all paid plans Not a standard feature Drive app installs from your website without extra tools
Referral tracking Built-in with rewards and milestones Not offered Grow organically with referral programs, no third-party integration
Onboarding Self-serve, live in minutes Sales-led for Core/Enterprise Start today, not after a procurement cycle
Billing control Billing caps per Appspace Contract-based, no caps Never get a surprise invoice; you control the maximum

Feature-by-feature comparison

See how Tolinku stacks up against Adjust across every category.

Tolinku Adjust
Deep Linking
Universal Links (iOS)
App Links (Android)
Deferred deep linking
Branded short links
OG meta tags
Custom domains All plans
Bulk link creation API included UI and API
Analytics
Click tracking
Device / OS / browser breakdown
Geo data All plans
Ad network attribution Core product
SKAdNetwork support
Fraud prevention
Engagement
Smart banners Included
In-app messages Included
Visual builder Standard+
Custom landing pages Standard+
Growth
Referral tracking Standard+
Referral rewards / milestones Standard+
Bot detection All plans
Developer
REST API
iOS SDK
Android SDK
React Native SDK
Flutter SDK
Webhooks HMAC signed
Pricing & Billing
Free tier Forever free Base (1,500 attributions/mo, 12 months)
Public pricing Contact sales
Billing caps
Monthly billing Contract-based
Pricing

Know what you'll pay before you sign up

Adjust requires a sales call for pricing on their Core and Enterprise tiers. You'll negotiate contracts, wait for account provisioning, and sign annual commitments before creating your first deep link. Tolinku lists every plan, limit, and price on the website.

  • $39/mo Standard: 50K clicks, unlimited routes, all features
  • Monthly billing: no annual contracts, cancel anytime
  • Billing caps: set a maximum monthly spend so costs never surprise you
  • Free tier forever: test with 1,200 clicks/mo before you commit
Tolinku Standard Public pricing
$39/mo
Sign up in 2 minutes
50K clicks All features Billing caps
Adjust Core
Contact Sales
Contract-based pricing
Sales call required Annual contract Custom quote
Platform comparison
Tolinku
Built for deep linking
Deep links Smart banners Referrals Analytics Webhooks
Adjust
Built for attribution, deep linking added 2024
Attribution Fraud prevention SKAdNetwork TrueLink (new)
Focus

Deep linking first, not an afterthought

Adjust is a mobile measurement partner (MMP) owned by AppLovin since 2021. Their primary product is ad attribution and fraud prevention. TrueLink, their deep linking feature, launched in 2024 as an add-on to their attribution platform.

Tolinku is built for deep linking from the ground up. Every feature (smart banners, referral tracking, in-app messages, visual builder, ecommerce analytics) is designed around getting users to the right screen in your app and measuring revenue impact.

Need ad attribution too? You can run Tolinku alongside Adjust. Use Adjust for paid measurement, Tolinku for owned-channel deep linking.

Self-serve from day one

No sales calls, no contract negotiation, no waiting for account provisioning. Sign up and start deep linking in minutes.

Transparent pricing

Every plan, limit, and price is listed on the website. No "contact sales" for basic features.

Live in minutes

Create an Appspace, add your domain, configure your first route. No SDK required to start.

Same open standards

AASA for iOS, assetlinks.json for Android. Migration from Adjust's TrueLink is straightforward.

Frequently asked questions

Can I use Tolinku instead of Adjust for deep linking?

Yes. Adjust added deep linking (TrueLink) in 2024 as a secondary feature alongside their attribution product. If your primary need is deep linking, smart banners, and referrals, Tolinku is purpose-built for that at a fraction of the cost.

How does Tolinku's pricing compare to Adjust?

Adjust doesn't publish pricing for their Core and Enterprise tiers; you need a sales call. Tolinku lists every plan on the pricing page: $39/mo (Standard), $79/mo (Growth), $149/mo (Scale). No sales calls, no contracts.

Does Tolinku offer mobile attribution like Adjust?

No. Tolinku does not offer cross-platform ad attribution, SKAdNetwork support, or fraud prevention. If you need to measure paid acquisition across ad networks, Adjust is the right tool. Tolinku focuses on deep linking, smart banners, referral tracking, and link analytics.

Is Adjust owned by AppLovin?

Yes. Adjust was acquired by AppLovin in 2021. This means Adjust's product roadmap is influenced by AppLovin's broader advertising and monetization ecosystem.

Can I migrate from Adjust's TrueLink to Tolinku?

Yes. Both platforms use the same open standards (AASA for iOS Universal Links, assetlinks.json for Android App Links). You can run both in parallel during migration and switch traffic over gradually.

Ready to switch from Adjust?

Start free, migrate in minutes. No credit card required.