Real deep linking,
not a URL shortener
Bitly is a URL shortener that added basic deep linking at $199+/mo. Tolinku is a deep linking platform with Universal Links, App Links, deferred deep linking, and native SDKs from $39/mo.
Why teams choose Tolinku over Bitly
Real deep linking
Bitly is a URL shortener that added basic deep linking at $199+/mo. Tolinku is a deep linking platform with Universal Links, App Links, and deferred deep linking from $39/mo.
5x cheaper for deep links
Bitly's deep linking requires the Premium plan at $199-300/mo. Tolinku includes deep linking in every plan, starting at $39/mo.
Complete mobile toolkit
Deferred deep linking, smart banners, referral tracking, native SDKs, and webhooks. Bitly offers none of these.
Tolinku vs Bitly: what it means for you
| Feature | Tolinku | Bitly | What this means for you |
|---|---|---|---|
| Deep linking | Universal Links, App Links, deferred | Basic deep links, Premium only ($199+/mo) | Full deep linking from $39/mo, not locked behind a $199 tier |
| Deferred deep linking | Included in all plans | Not supported | Users who install your app still land on the right screen |
| Native SDKs | iOS, Android, React Native, Flutter, Web | No mobile SDK | Handle deep links in your app with callbacks and attribution |
| Smart banners | Included, customizable | Not offered | Convert mobile web visitors to app users automatically |
| Referral tracking | Built-in with rewards | Not offered | Grow organically without a separate referral tool |
| Link limits | Unlimited routes | 100-3,000 links/mo (plan dependent) | Create as many links as you need without hitting caps |
| Webhooks | Included, HMAC signed | Enterprise only | React to link events in your backend without an enterprise contract |
Feature-by-feature comparison
See how Tolinku stacks up against Bitly across every category.
| Tolinku | Bitly |
|---|
| Universal Links (iOS) | ✓ All plans | Premium+ ($199+/mo) |
| App Links (Android) | ✓ All plans | Premium+ ($199+/mo) |
| Deferred deep linking | ✓ | ✕ |
| Link expiration | ✓ | ✓ |
| OG meta tags | ✓ | ✓ |
| Custom domains | ✓ All plans | Growth+ ($35+/mo) |
| QR codes | ✓ | ✓ Core feature |
| Click tracking | ✓ | ✓ |
| Device / OS breakdown | ✓ | ✓ |
| Geo data | ✓ All plans | ✓ Growth+ |
| Analytics retention | 7 days (Free) to 2 years | 30 days (Core) to 1 year (Premium) |
| Smart banners | ✓ Included | ✕ |
| In-app messages | ✓ Included | ✕ |
| Custom landing pages | ✓ Standard+ | Basic (Bitly Pages) |
| REST API | ✓ | ✓ |
| Native SDKs | ✓ iOS, Android, RN, Flutter, Web | ✕ |
| Webhooks | ✓ HMAC signed | Enterprise only |
| Free tier | ✓ Forever free | ✓ 5 links/mo |
| Deep linking plan | $39/mo (all features) | $199-300/mo (Premium) |
| Link limits | Unlimited routes | 100-3,000/mo (plan dependent) |
| Billing caps | ✓ | ✕ |
Different tools for different jobs
Bitly is a great URL shortener. Tolinku is a deep linking platform. Choose based on what you need.
Use Bitly if you need
- • URL shortening for marketing campaigns
- • QR codes for print and physical media
- • Basic click analytics without mobile app integration
Use Tolinku if you need
- • Links that open your mobile app directly
- • Deferred deep linking through app install
- • Smart banners to convert web visitors to app users
- • Referral programs and in-app attribution
Frequently asked questions
Bitly offers basic mobile deep linking (Universal Links, App Links) on their Premium plan ($199-300/mo). However, they do not support deferred deep linking (preserving context through app install), don't offer a mobile SDK, and don't provide smart banners or referral tracking. Bitly is primarily a link shortener, not a deep linking platform.
Tolinku is purpose-built for mobile apps. It includes Universal Links, App Links, deferred deep linking, native SDKs (iOS, Android, React Native, Flutter), smart banners, referral tracking, and webhooks. Bitly is a general-purpose link shortener that added basic mobile routing as a premium feature.
Yes. Bitly requires the Premium plan ($199-300/mo) for deep linking, which also caps you at 3,000 links/month. Tolinku starts at $39/mo with unlimited routes and includes every feature. Even Tolinku's free tier includes deep linking with 1,200 clicks/month.
If you only need URL shortening and QR codes without mobile app deep linking, Bitly is a solid choice. If you need links that open your mobile app, route users to the right screen, and preserve context through install, Tolinku is the better fit.
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