Enterprise deep linking,
startup pricing
Branch is the market leader in deep linking, but their tiered pricing starts at $499/mo for deep linking alone. Tolinku delivers the same core features at $39/mo with everything included.
Why teams choose Tolinku over Branch
80% cheaper
Branch's deep linking tier (Engagement) starts at $499/mo. Tolinku starts at $39/mo per Appspace with a generous free tier for testing.
All features included
Branch splits features across Activation, Engagement, and Performance tiers. With Tolinku, every paid plan includes deep linking, banners, referrals, and analytics.
Self-serve setup
Sign up, create an Appspace, and start deep linking in minutes. No onboarding calls, no account managers, no waiting for provisioning.
Tolinku vs Branch: what it means for you
| Feature | Tolinku | Branch | What this means for you |
|---|---|---|---|
| Pricing | $39/mo, all features included | $199-499/mo, features split across tiers | Ship deep linking without budget negotiations or tier trade-offs |
| Deep linking | Universal Links, App Links, deferred | Same standards, Engagement tier ($499/mo) | Same technology for 80% less; no feature parity trade-off |
| Smart banners | Included in all paid plans | Activation tier and above | Drive app installs from your website without paying extra |
| Referral tracking | Built-in with rewards and milestones | Not offered | Grow organically with referral programs, no third-party tool needed |
| Setup time | Self-serve, live in minutes | Self-serve, but tier selection adds complexity | Start deep linking today, not next quarter |
| Analytics | Clicks, devices, geo, campaigns | Similar, attribution requires Performance tier | Understand your link performance without upgrading tiers |
| Billing control | Billing caps per Appspace | Volume credits, no spend caps | Never get a surprise invoice; you control the maximum |
Feature-by-feature comparison
See how Tolinku stacks up against Branch across every category.
| Tolinku | Branch |
|---|
| Universal Links (iOS) | ✓ | ✓ |
| App Links (Android) | ✓ | ✓ |
| Deferred deep linking | ✓ | ✓ |
| Link expiration | ✓ | ✓ |
| OG meta tags | ✓ | ✓ |
| AASA / assetlinks auto-generation | ✓ Automatic | ✓ Automatic |
| Custom domains | ✓ All plans | ✓ All plans |
| Custom scheme fallback | ✓ | ✓ |
| Click tracking | ✓ | ✓ |
| Device / OS / browser breakdown | ✓ | ✓ |
| Geo data | ✓ All plans | ✓ Paid plans |
| Campaign / UTM tracking | ✓ | ✓ |
| Conversion funnel | ✓ Standard+ | ✓ Performance tier |
| Analytics retention | 7 days (Free) to 2 years | Varies by plan |
| CSV export | ✓ Standard+ | ✓ |
| Smart banners | ✓ Included | ✓ Activation+ |
| In-app messages | ✓ Included | ✕ Not offered |
| Visual builder | ✓ Standard+ | ✕ |
| Custom landing pages | ✓ Standard+ | Limited customization |
| A/B testing | ✓ Growth+ | ✓ Performance tier |
| Referral tracking | ✓ Standard+ | ✕ Not offered |
| Referral rewards / milestones | ✓ Standard+ | ✕ |
| Leaderboard API | ✓ Standard+ | ✕ |
| Bot detection | ✓ All plans | ✓ |
| REST API | ✓ | ✓ |
| Web SDK | ✓ | ✓ |
| iOS SDK | ✓ | ✓ |
| Android SDK | ✓ | ✓ |
| React Native SDK | ✓ | ✓ |
| Flutter SDK | ✓ | ✓ |
| Webhooks | ✓ HMAC signed | ✓ |
| Free tier | ✓ Forever free | ✓ Free trial |
| Lowest paid plan | $39/mo per Appspace | $199/mo (Activation) |
| Deep linking plan | $39/mo (all features included) | $499/mo (Engagement tier) |
| Billing caps | ✓ | ✕ |
| Annual discount | ✓ 20% off | Not listed |
| All features in one plan | ✓ | ✕ Split across 3 tiers |
Same standards, open platform
Tolinku uses the same open standards as Branch. Migration is straightforward because the underlying technology is identical. Plus, Tolinku includes ecommerce analytics with revenue attribution, conversion funnels, and cohort LTV on all paid plans.
Universal Links
Apple's apple-app-site-association standard. Tolinku auto-generates the same AASA file format Branch uses.
App Links
Google's assetlinks.json standard. Verified by Google for instant, zero-delay app opening on Android.
Deferred Deep Links
Preserve link context through app install using device fingerprinting (iOS) and Play Store install referrer (Android).
Frequently asked questions
Yes. Tolinku uses the same open standards as Branch: Apple's Universal Links (AASA files) and Android's App Links (assetlinks.json). You can run both platforms in parallel during migration by adding Tolinku's domain to your app configuration alongside Branch's. Once verified, redirect traffic from your Branch links to Tolinku.
Tolinku supports Universal Links (iOS), App Links (Android), deferred deep linking, and custom scheme fallback. If you're using Branch for deep linking and smart banners, Tolinku covers those use cases. Branch also offers cross-platform ad attribution and ad network integrations, which Tolinku does not.
Branch offers three tiers: Activation ($199/mo), Engagement ($499/mo), and Performance ($499/mo). Deep linking requires the Engagement tier at $499/mo. Tolinku includes all features (deep linking, banners, referrals, analytics) in every paid plan starting at $39/mo. You can set billing caps to prevent unexpected charges.
Tolinku runs on a globally distributed infrastructure with CDN-level caching for link resolution. The AASA and assetlinks.json files are served with appropriate cache headers for instant verification.
Branch has a larger feature set around cross-platform ad attribution and partner integrations with ad networks. If your primary need is mobile measurement for paid acquisition across dozens of ad networks, Branch may be a better fit. If you need deep linking, smart banners, referral tracking, and analytics at a lower price point, Tolinku is the better choice.
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