Deep linking without
per-conversion pricing
AppsFlyer is an attribution platform that added deep linking. Tolinku is built for deep linking from day one. Flat $39/mo, not $0.07 per conversion.
Why teams choose Tolinku over AppsFlyer
Flat monthly pricing
AppsFlyer charges $0.07 per conversion. Costs scale unpredictably with growth. Tolinku is $39/mo flat with 50K clicks included.
Deep linking first
AppsFlyer is an attribution platform that added deep linking. Tolinku is built for deep linking from the ground up, with every feature included.
No per-event billing
Tolinku doesn't charge per conversion or per install. Predictable monthly pricing with billing caps so you never get a surprise invoice.
Tolinku vs AppsFlyer: what it means for you
| Feature | Tolinku | AppsFlyer | What this means for you |
|---|---|---|---|
| Pricing model | $39/mo flat, all features | $0.07/conversion, scales with volume | Predictable costs you can budget for, not a growing bill tied to success |
| Core focus | Deep linking, banners, referrals | Mobile attribution with deep linking add-on | A focused tool that does deep linking well, not a feature buried in an attribution suite |
| Deep linking | Universal Links, App Links, deferred | OneLink (same standards) | Same technology, purpose-built platform with simpler setup |
| Smart banners | Included in all paid plans | Included (Smart Banner SDK) | Drive app installs from your website without extra SDK complexity |
| Referral tracking | Built-in with rewards and milestones | Not a core feature | Grow organically with referral programs, no third-party tool needed |
| Link API | Included in all paid plans | Premium add-on (extra cost) | Create links programmatically without paying for an API upgrade |
| Setup complexity | Self-serve, live in minutes | SDK-heavy, attribution config required | Start deep linking without configuring an entire attribution stack |
Feature-by-feature comparison
See how Tolinku stacks up against AppsFlyer across every category.
| Tolinku | AppsFlyer |
|---|
| Universal Links (iOS) | ✓ | ✓ |
| App Links (Android) | ✓ | ✓ |
| Deferred deep linking | ✓ | ✓ |
| Link expiration | ✓ | ✓ |
| OG meta tags | ✓ | ✓ |
| Custom domains | ✓ All plans | ✓ |
| Custom scheme fallback | ✓ | ✓ |
| Bulk link creation API | ✓ Included | Premium add-on |
| Click tracking | ✓ | ✓ |
| Device / OS / browser breakdown | ✓ | ✓ |
| Geo data | ✓ All plans | ✓ |
| Campaign / UTM tracking | ✓ | ✓ |
| Ad network attribution | ✕ | ✓ Core product |
| Fraud detection | ✕ | ✓ Protect360 |
| Smart banners | ✓ Included | ✓ |
| In-app messages | ✓ Included | ✕ |
| Visual builder | ✓ Standard+ | ✕ |
| Custom landing pages | ✓ Standard+ | Basic |
| Referral tracking | ✓ Standard+ | ✕ |
| Referral rewards / milestones | ✓ Standard+ | ✕ |
| Bot detection | ✓ All plans | ✓ |
| REST API | ✓ | ✓ Premium add-on |
| Web SDK | ✓ | ✓ |
| iOS SDK | ✓ | ✓ |
| Android SDK | ✓ | ✓ |
| React Native SDK | ✓ | ✓ |
| Flutter SDK | ✓ | ✓ |
| Webhooks | ✓ HMAC signed | ✓ |
| Free tier | ✓ Forever free | ✓ Zero plan (12K conversions) |
| Pricing model | Flat monthly ($39/mo+) | Per-conversion ($0.07 each) |
| Billing caps | ✓ | ✕ |
| Transparent pricing page | ✓ | ✓ |
Start deep linking in minutes, not weeks
AppsFlyer requires SDK integration, attribution configuration, and postback setup before you can create your first deep link. Tolinku gets you live in three steps.
Create an Appspace
Sign up, name your Appspace, add your app store URLs. No sales call, no contract.
Configure your domain
Add a CNAME record. Tolinku auto-generates your AASA and assetlinks.json files.
Create your first route
Set the path, fallback URL, and link type. Your deep links are live immediately.
Frequently asked questions
Yes, if your primary need is deep linking (Universal Links, App Links, deferred deep links) and smart banners. Tolinku covers these use cases at a fraction of the cost. AppsFlyer's strength is mobile attribution and ad network measurement, which Tolinku does not offer.
AppsFlyer charges $0.07 per conversion on their Growth plan, which scales with your volume. At 50,000 conversions/month, that's $3,500/mo. Tolinku charges $39/mo flat for the Standard plan with 50,000 clicks included. If you only need deep linking, Tolinku is significantly cheaper.
No. Tolinku does not offer cross-platform ad attribution, SKAdNetwork support, or ad network integrations. If you need to measure which ad campaigns drive installs across dozens of networks, AppsFlyer is the right tool. Tolinku focuses on deep linking, smart banners, referral tracking, and link analytics.
Yes. Many teams use an attribution platform (AppsFlyer) for paid acquisition measurement and a separate deep linking platform (Tolinku) for owned-channel deep links, smart banners, and referrals. The two products serve different purposes and work well together.
No. AppsFlyer's OneLink API for bulk link creation is a premium add-on that costs extra beyond the base per-conversion pricing. Tolinku's REST API is included in all paid plans at no additional cost.
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