A/B Testing

A/B testing lets you compare two or more variants of your content to see which one performs best. Tolinku splits traffic between variants, tracks results, and helps you declare a winner.

How it works

1. You create a test with two or more variants (e.g. two different landing pages).
2. Tolinku assigns each visitor to a variant deterministically. The same visitor always sees the same variant, ensuring consistent measurement.
3. Each variant tracks its own metrics (clicks, installs, custom events).
4. When you have enough data, you compare results and declare a winner.
5. The winning variant is applied permanently.

Test types

Type	What you are testing
Landing page	Different landing page designs for the same route
Banner	Different smart banner text, colors, or CTAs
Message	Different in-app message designs or copy
Bio page	Different bio page layouts or link ordering

Deterministic assignment

Tolinku assigns visitors to variants using a hash of their fingerprint (IP address + user agent). This means:

• The same visitor always sees the same variant, even across multiple visits.
• No cookies or localStorage are needed for consistency.
• Assignment is instantaneous with no database lookups.

Note

A/B testing requires a paid plan (Standard or higher). On the free tier, A/B testing is not available.

Next steps

Creating Tests Set up variants, traffic weights, and goals.

Results & Winners Read results and declare a winning variant.