Filtering Analytics

Filters let you slice your analytics data to focus on specific traffic segments. All filters are applied to the charts, metrics, and exports on the analytics dashboard.

Available filters

Filter	What it does	Example
Date range	Limits data to a time window	Last 7 days, Jan 1 - Jan 31
Campaign	UTM campaign parameter	summer-promo
Source	UTM source parameter	instagram, email
Medium	UTM medium parameter	social, cpc
Event type	Type of interaction	click, install, landing_view
Platform	Mobile OS	iOS, Android
Device type	Form factor	Mobile, desktop, tablet
Country	Visitor’s country (ISO code)	US, GB, DE
OS	Operating system	iOS 17, Android 14, Windows 11
Browser	Browser name	Chrome, Safari, Firefox
Route prefix	Specific route path	/promo, /invite

Using filters

Click the Filters button on the analytics dashboard. A panel opens where you can set one or more filters. Select your values and click Apply. The dashboard refreshes with filtered data.

Filters combine with AND logic. If you filter by campaign = summer-promo and platform = iOS, you see only iOS clicks from the summer promo campaign.

UTM parameters

Tolinku automatically reads UTM parameters from your link URLs:

https://your-app.tolinku.com/promo?utm_campaign=summer&utm_source=instagram&utm_medium=social

These are recorded with each event and available as filters. You do not need to configure anything; UTM parameters are parsed automatically.

Tip

Add UTM parameters to your links when sharing them so you can track which channels and campaigns drive the most installs. Without UTM parameters, traffic appears as “direct” with no campaign attribution.

Comparing periods

When you select a date range, Tolinku automatically calculates the previous period of the same length. The overview metrics show the percentage change between the two periods. For example, if you select “Last 7 days,” the comparison is against the 7 days before that.