Targeting & Scheduling

Paid plans unlock scheduling and audience targeting for smart banners. These features let you run time-limited promotions and show different banners to different user segments.

Scheduling

Set a start date and end date to control when the banner is active:

• Starts at: The banner begins appearing at this date and time (UTC).
• Ends at: The banner stops appearing at this date and time (UTC).

Both fields are optional. If you only set a start date, the banner runs indefinitely. If you only set an end date, the banner is active immediately until that date.

Use scheduling for seasonal promotions, event-based campaigns, or limited-time offers.

Audience targeting

You can target a banner to a specific audience segment. When a segment is selected, only users who match the segment’s filter rules will see the banner. Other visitors see nothing (or the next banner in priority order).

Segments are defined in Audiences. Common targeting examples:

• Show a banner only to visitors from the United States
• Show a promo banner only to iOS users
• Show an install banner only to mobile visitors who arrived via a specific campaign

Note

Scheduling and audience targeting require a paid plan (Standard or higher). On the free tier, banners are always active and shown to all mobile visitors.

Label filtering

If you have multiple banners, you can show specific ones on specific pages using the data-label attribute:

<!-- Only show banners labeled "promo" on this page -->
<script
  src="https://cdn.tolinku.com/banner.js"
  data-key="tolk_pub_your_key"
  data-label="promo"
  async
></script>

This is useful when you want a general “install our app” banner on most pages but a specific promotional banner on a landing page.