Route Expiration

Routes can be set to expire after a certain date or after a set number of clicks. This is useful for time-limited promotions, one-time-use links, or campaigns with a fixed budget.

Expiration options

In the route form, expand the Expiration section to configure:

Expiry date

Set a date and time after which the route stops working. Any visitor who clicks the link after this time will be redirected to the expired redirect URL (or a default expired page).

Maximum clicks

Set a total click limit. After the route reaches this number of clicks, it expires automatically. This is useful for limited-quantity offers or one-time-use links.

Tip

You can use both options together. The route expires when either condition is met first. For example, a route set to expire on March 31 with a 1,000 click limit will expire on March 31 or at 1,000 clicks, whichever comes first.

Expired redirect URL

When a route expires, visitors are redirected to this URL. If you leave it empty, Tolinku shows a default “This link has expired” page.

Typical redirect targets:

• Your homepage or a “sorry, this offer has ended” page
• A newer version of the campaign
• A general download page for your app

How expiration works

When a user clicks an expired route:

1. Tolinku checks the expiry date and click count
2. If either limit is exceeded, the user is redirected to the expired redirect URL
3. The click is still recorded in analytics (tagged as expired)
4. Universal Links and App Links are not affected by expiration. If the user has the app installed, the app still opens. Expiration only applies to the web redirect flow.

Note

Expired routes are not deleted. They remain in your route list with an “Expired” badge. You can edit them to extend the expiry date or increase the click limit at any time.

Use cases

Scenario	Expiry date	Max clicks	Redirect
Weekend flash sale	Monday 12:00am	None	/new-deals page
Limited giveaway	None	500	”Giveaway ended” page
Beta invite	30 days from launch	1,000	Waitlist page
Event registration	Event date	None	Event recap page