A/B Testing Landing Pages

A/B testing lets you compare two or more landing page designs to see which one converts better. Tolinku splits traffic between variants and tracks conversion metrics for each.

How it works

1. You create an A/B test and add landing page variants.
2. Tolinku assigns each visitor to a variant deterministically (based on a fingerprint of their IP and user agent). This means the same visitor always sees the same variant, even across multiple visits.
3. Each variant tracks its own metrics: landing page views, store redirects, and installs.
4. After enough data, you compare the results and declare a winner.

Setting up a test

1. Create two or more landing pages with different designs. For example, one with a large app screenshot and one with a feature list.
2. Mark each landing page as A/B eligible in its settings.
3. Go to A/B Testing and create a new test of type Landing Page.
4. Add your landing page variants and set traffic weights (e.g. 50/50 or 70/30).
5. Assign the test to a route.

Tip

Change only one thing between variants so you can attribute the difference in conversion to that specific change. For example, test different headlines while keeping the layout identical, or test different hero images while keeping the copy the same.

Reading results

See A/B Testing Results for details on interpreting conversion data and declaring a winner.

After the test

Once you have a winner, you can:

• Assign the winning landing page to the route permanently.
• End the test (stops traffic splitting).
• Delete the losing variant or keep it for future tests.