Using Audiences

Once you have created audience segments, you can apply them to various features to target specific user groups.

Smart banners

When editing a smart banner, select a segment from the Audience dropdown. The banner will only appear for users who match the segment’s filter rules.

If the banner script provides a user_id (via the SDK), Tolinku checks whether that user matches the segment. If no user ID is available (e.g. first-time anonymous visitors), banners with audience targeting are skipped, and the next eligible banner (without targeting) is shown.

In-app messages

When creating or editing an in-app message, select a segment in the Targeting section. The SDK checks segment membership before displaying the message.

Analytics filtering

While segments are primarily used for targeting, the filter fields overlap with analytics filters. You can use the same field values (country, platform, campaign, etc.) to slice your analytics data on the analytics dashboard.

Best practices

• Start broad, then narrow: Create segments with one or two rules first. Add more rules only when you need finer targeting.
• Name segments descriptively: “US iOS Instagram Users” is clearer than “Segment 1”. Good names make it easy to select the right segment when configuring banners and messages.
• Review regularly: User behavior changes over time. Check your segment counts periodically to make sure they still match a meaningful audience size.
• Do not over-target: Showing a banner to a very narrow segment (e.g. 50 users) may not produce meaningful results. Save narrow targeting for in-app messages where you want precision.

Note

Segment membership is based on the last 30 days of analytics data. Users who have not interacted with your links in that window will not appear in any segment, even if they matched in the past.